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From Danish Crafts to Danish manufacturer

Colour Stack and Flexible Shoehorn from Danish Crafts Collection CC15 have been put into production by Normann Copenhagen. The products are presented at Normann Copenhagen’s stand at Maison&Objet in September and will be available in stores this autumn.

by Danish Crafts

Colour Stack by Henriette W. Leth and Flexible Shoehorn by Nis Øllgaard were included in Danish Crafts Collection CC15, which was launched in autumn 2011. Both products were spotted by Normann Copenhagen’s CEO, Poul Madsen, during a visit to Danish Crafts, where he was introduced to the collection.

Normann Copenhagen saw a significant potential in both products and subsequently made agreements with the two designers to take over the production. At Normann Copenhagen, the respective product names will be “Color Box” and “Shoehorn”.

“To us, Danish Crafts has been a source of inspiration ever since our beginning. We strive to select products that represent high-quality craftsmanship, and over the years, we have come across several products showcased by Danish Crafts that were perfect for our collection, because they had an innovative design and were also very usable. The Grass vase, the Washing Up Bowl and the Kontur vase were all originally launched by Danish Crafts, and we are very excited to be able to add Nis Øllgaard’s Shoehorn and Henriette W. Leth’s Color Box as well. For a manufacturer, it is positive to be able to offer craftspeople of this caliber a life in the design business and help introduce them to a broader audience," says Poul Madsen from Normann Copenhagen.

Danish Crafts Collection

Design manufacturers such as Normann Copenhagen are an important target group for Danish Crafts’ annual collection of new Danish craft and design. One of the goals for the Danish Crafts Collection is to spark a development for the individual participant that can result in a professional career on commercial terms. For a number of years, Danish Crafts has therefore cooperated with leading design manufacturers in an effort to help craftspeople and designers reach an audience.

Over the years, a wide range of products from the Danish Crafts Collection have been taken up by manufacturers, including Ole Jensen’s rubber-bowl and dustpan, Rikke Hagen’s cognac glasses, Claydies’ Grass vases, Mette Cargo Hvid’s vase Kontur, Thomas Bentzen and Peter Johansen’s seating furniture Stakit, Margrethe Odgaard’s Fold Unfold tablecloth and Merete Erbou Laurent’s woven runner Two Ways.

The brand-new Danish Crafts Collection CC16 is presented to an international audience at Maison&Objet on 7-11 September 2012.

See all the products from Danish Crafts Collection CC16 at www.craftscollection.dk