Danish Crafts ready to launch new collection

The new Crafts Collection CC14 premieres in front of an international audience at the professional design fair Maison&Objet in Paris on 3- 7 September 2010.

By Danish Crafts

Discarded, anonymous cups and plates get a new life with new decoration, and scrapped window panes are melted down to become tiny, delicate glass vases. Many of the products in CC14 are characterised by being made of recycled materials, being recyclable or in other ways having a sustainable and socially responsible basis.

The collection also features silver brooches made of old mocha spoons, wooden toys made of road barrier bars, a decorative jumping jack figure made of wooden produce crates from Aarstiderne, and a minimalist Christmas tree that can be re-used year after year. The new Crafts Collection features 27 product series, which, in addition to their sustainable profile, are created with a craftsperson’s unique sense of design and aesthetics.

The new Crafts Collection, CC14, was put together by designer and curator Nina Tolstrup. In the curation process, this London-based designer focused deliberately on sustainability from different points of view while also prioritising a marketing perspective.

“Being environmentally sustainable is good business. Consumers want a clear conscience when they buy something, and they want to be sure that the product won’t destroy nature and the environment. At the same time, the shops assume a social responsibility by carrying the products. In addition, in my curation process I have focused on the story that the product tells without compromising on the superior quality and design expertise that has always characterised the Crafts Collection products,” says Nina Tolstrup.

CC14 is the fourteenth in the series of collections that Danish Crafts markets around the world. See the new collection at Maison&Objet now! design à vivre, stand h179 i180 in Hall 7, or follow the link in the right side of the screen, and explore CC14 online.